Mid-City Lumber, like Roark Aluminum previously, presents a unique challenge: how do you make lumber and building supplies engaging? In order to accurately represents Mid-City's services, I had to do quite a bit of background research on their brand, target audience, and products sold. By doing this, I could craft better posts designed to show mid-Missouri builders and contractors why they should choose Mid-City over other companies in the area. Mid-City's current content calendar includes a mix of team member spotlights, product promotions, photos from industry events, and custom graphics.
Curious about Mid-City? Check them out here: https://www.facebook.com/midcitylumber/