The Social Media and Trust Project, funded by the Reynolds Journalism Institute, followed 14 newsrooms over a three month period as they implemented different social media strategies to increase audience engagement. The team and I tracked how strategies like asking audience a specific question, showing them a behind-the-scenes process and interacting like a human performed. We determined the success of each strategy using metrics downloaded from Facebook. We then created detailed newsroom reports that highlighted the best strategies and posts from each newsroom, and compared the strategy-based posts to their average metrics. The full project is available online at www.trustingnews.org.